Last Updated: March 2026
Reach the Audience That Matters
The Gazette News is one of Nigeria’s fastest-growing independent digital news platforms, covering national affairs, African continental developments, and global stories that matter to Nigerian and African readers. Our audience does not stumble onto our platform by accident. They come looking for credible, independent journalism — and they stay because they find it.
When you advertise with The Gazette News, you are not buying space on a content farm or a recycled press release aggregator. You are placing your brand in front of an informed, engaged, and growing community of Nigerians and Africans who read, share, and act on what they find here.
1. Our Audience
Understanding who reads The Gazette News is the first step to understanding why advertising here works.
Primary Audience — Nigerians at Home
Our core readership is Nigerian, spanning all 36 states and the Federal Capital Territory. They are educated, digitally active, and engaged with politics, governance, economics, business, technology, health, and social affairs. They read on their phones, share stories on WhatsApp and Twitter, and form opinions based on what credible journalism tells them.
Secondary Audience — Pan-African Readers
The Gazette News has a growing readership across West Africa, East Africa, and Southern Africa — readers who follow Nigerian affairs closely and engage with our continental coverage of ECOWAS, the African Union, and pan-African economic and political developments.
Tertiary Audience — Nigerian Diaspora
Nigerians in the United Kingdom, United States, Canada, Ireland, and across Europe rely on The Gazette News for credible, independent coverage of home affairs. This is one of the most commercially valuable and underserved audience segments in digital Nigerian media.
Audience Profile Summary
| Demographic | Detail |
|---|---|
| Primary Geography | Nigeria — all 36 states and FCT |
| Secondary Geography | West Africa, East Africa, Southern Africa |
| Tertiary Geography | UK, USA, Canada, Europe — Nigerian diaspora |
| Age Range | 18–54 (core), skewed 25–45 |
| Education | Secondary to postgraduate — high literacy |
| Professional Profile | Civil servants, business owners, students, professionals, politicians, NGO workers, journalists, academics |
| Device Usage | Mobile-first (60%+), desktop and tablet |
| Engagement | Above-average time on page, low bounce rate on news content |
| Language | English — with strong resonance for Nigerian English idiom |
2. Why Advertise With The Gazette News
Independence Builds Trust — Trust Builds Engagement
Readers of independent news publications engage more deeply with content — and with the advertising alongside it — than readers of partisan or government-aligned media. Because our audience trusts us, they extend a degree of that trust to brands that choose to associate with us.
Nigeria’s News Cycle Never Stops
Political, economic, and social developments in Nigeria generate continuous high-volume search traffic. Our editorial velocity — publishing across politics, business, elections, health, education, and technology daily — means our platform attracts readers at every point of the news cycle, not just during peak events.
A Growing Platform at the Right Moment
The Gazette News is at an early stage of its growth curve — which means advertising rates are competitive now, placements are premium, and early advertising partners will benefit from the growing authority and traffic that comes with an expanding independent news brand.
Direct Access to Decision-Makers
Nigeria’s political class, civil service leadership, business community, and civil society organisations all consume independent digital news. The Gazette News’s Statecraft, Business, and Insight sections specifically attract this high-value readership segment.
3. Advertising Options
The Gazette News offers a range of advertising formats to suit different campaign objectives, budgets, and audience targeting needs.
Display Advertising
Standard IAB (Interactive Advertising Bureau) display units served programmatically through Google AdSense or directly by agreement.
| Ad Unit | Dimensions | Placement |
|---|---|---|
| Leaderboard | 728×90 px | Above the fold — homepage and article pages |
| Medium Rectangle | 300×250 px | Sidebar and in-article — highest click-through format |
| Large Rectangle | 336×280 px | In-article — strong visibility on mobile |
| Half Page | 300×600 px | Sidebar — high-impact, premium placement |
| Mobile Banner | 320×50 px | Mobile devices — below article content |
| Mobile Interstitial | 320×480 px | Mobile — between article pages |
All display advertising served through Google AdSense is subject to Google’s advertising programme policies. Direct display advertising is subject to The Gazette News advertising standards set out in Section 6 of this page.
Sponsored Content
Sponsored content is the most powerful format available on The Gazette News — and the most carefully managed. It allows your brand, organisation, or campaign to tell a story in editorial format, reaching readers in the same context as our journalism.
All sponsored content on thegazette.ng is:
- Clearly and prominently labeled “Sponsored” or “Advertiser Content” at the top of the page, before the headline
- Written to The Gazette News’s editorial quality and factual accuracy standards
- Produced by our editorial team in collaboration with the sponsor
- Subject to our full editorial review before publication
- Permanently and visibly distinguished from independently reported news content
Sponsored content is available in the following formats:
| Format | Description |
|---|---|
| Sponsored Article | A long-form editorial piece (600–1,200 words) presenting your brand, product, campaign, or policy position in a compelling narrative format |
| Sponsored Q&A | An interview-format piece with a senior figure from your organisation, developed and written by our editorial team |
| Sponsored Explainer | A factual, accessible explainer article on a topic relevant to your sector, branded to your organisation |
| Sponsored Series | A multi-part sponsored content series on a thematic topic — ideal for sustained brand presence over several weeks |
Sponsored content is not available on our breaking news, political investigation, or crime and security pages. It is published in designated sponsored content sections and clearly separated from our editorial news feed.
Branded Partnerships
For organisations seeking a deeper, more sustained presence on The Gazette News, we offer bespoke branded partnership packages tailored to your specific campaign objectives.
Branded partnerships may include any combination of:
- Sustained display advertising across multiple pages and formats
- A series of sponsored content pieces published over an agreed period
- Co-branded editorial events or live coverage
- Newsletter sponsorship — when our email newsletter is launched
- Social media amplification — sponsored content promoted across The Gazette News social channels including @GazetteNG on Twitter/X and Facebook
- Branded data journalism — original research and data visualisation sponsored by your organisation on a topic relevant to your sector
- Sponsored podcast episodes or video content — when our audio and video desks are operational
Branded partnership proposals are developed on a case-by-case basis following an initial conversation with our advertising team. To begin that conversation: ads@thegazette.ng
Event and Conference Sponsorship
The Gazette News periodically convenes editorial events, roundtables, press briefings, and public conversations on issues of national importance. Sponsorship of these events provides direct access to our journalist network, our editorial audience, and the institutional participants who attend.
Details of upcoming events and sponsorship opportunities are available from: ads@thegazette.ng
4. Sectors We Work With
The Gazette News welcomes advertising from a wide range of sectors. The following are particularly well matched to our readership:
- Financial services — banks, fintech companies, insurance, capital markets
- Telecommunications — mobile networks, broadband, technology devices
- Federal and state government public information campaigns
- Non-governmental organisations and development sector organisations
- Education — universities, professional examination bodies, e-learning platforms
- Healthcare and pharmaceutical companies
- Energy — oil and gas, electricity, renewable energy
- Real estate and property development
- Fast-moving consumer goods
- Aviation and transportation
- Professional services — law firms, consulting, accounting
- Media and entertainment
- International development organisations operating in Nigeria and Africa
5. Rate Card
The Gazette News advertising rate card is available on request. Rates are structured by:
- Ad format and dimensions
- Placement position — above the fold, in-article, sidebar, or footer
- Duration of campaign
- Volume of impressions or fixed placement period
- Exclusive versus shared placement
- Geographic targeting where applicable
To receive our current rate card, contact: ads@thegazette.ng
All prices are quoted in Nigerian Naira (₦) and United States Dollars ($) and are exclusive of applicable Nigerian taxes including VAT.
6. Our Advertising Standards
The Gazette News maintains strict advertising standards to protect the credibility of our platform, the trust of our readers, and the integrity of our editorial operations. Advertising standards are non-negotiable and apply to all advertising formats including display, sponsored content, and branded partnerships.
We do not accept advertising for:
- Gambling, sports betting, or lottery services — unless specifically and verifiably licensed by the National Lottery Regulatory Commission (NLRC) of Nigeria
- Tobacco, cigarettes, e-cigarettes, or nicotine products of any kind
- Adult content, sexually explicit material, or services of a sexual nature
- Alcohol advertising directed at audiences under the age of 18
- Political party advertising or campaign materials not clearly and prominently labeled as political advertising
- Cryptocurrency, digital assets, binary options, or investment schemes not registered and regulated by the Securities and Exchange Commission (SEC) of Nigeria
- Products or services making false, misleading, unsubstantiated, or medically unverified claims
- Counterfeit goods or services that infringe intellectual property rights
- Illegal goods, services, or activities under Nigerian federal law
- Content that demeans, stereotypes, or degrades individuals on the basis of gender, ethnicity, religion, disability, or any other protected characteristic
- Miracle cure, alternative medicine, or pseudoscientific health products making unverifiable medical claims
- Any content that violates the Google AdSense Programme Policies available at https://support.google.com/adsense/answer/48182
- Any content that violates the Advertising Practitioners Council of Nigeria (APCON) Code of Advertising Practice
All advertising must comply with:
- The Advertising Practitioners Council of Nigeria (APCON) Code of Advertising Practice
- The Nigerian Broadcasting Commission (NBC) Code where applicable to broadcast-adjacent digital formats
- The Consumer Protection Council Act of Nigeria
- The Federal Competition and Consumer Protection Act (FCCPA) 2018
- Google AdSense Programme Policies where ads are served programmatically
Editorial independence guarantee:
Advertising on The Gazette News does not influence, alter, delay, suppress, or shape our editorial coverage in any way. Our journalists are not informed of the identity of advertising partners in advance of story assignment. Editorial story selection, framing, timing, and prominence are determined exclusively by our editors on the basis of news value, public interest, and journalistic judgment. This separation is absolute and is the commercial foundation of The Gazette News — because a newsroom that can be bought cannot be trusted, and a newsroom that cannot be trusted has no audience worth advertising to.
7. The Sponsored Content Process
For sponsors commissioning sponsored content on The Gazette News, the following process applies from brief to publication:
Step 1 — Initial Brief Submit your campaign objectives, target audience, key messages, and preferred content format to ads@thegazette.ng. We will respond within two working days with an initial proposal and rate indication.
Step 2 — Agreement and Briefing Call Following agreement on scope and terms, our editorial team will schedule a briefing call to understand your organisation, your goals, and the story you want to tell.
Step 3 — Content Development Our editorial team develops the sponsored content to The Gazette News’s writing, factual accuracy, and editorial quality standards. We will share a draft for your review before publication.
Step 4 — Review and Revisions You may request factual corrections and minor revisions. The Gazette News retains full editorial control over structure, language, headline, and overall presentation. We do not publish sponsored content that misrepresents facts, makes unverifiable claims, or conflicts with our editorial standards.
Step 5 — Publication Sponsored content is published at an agreed date and time, clearly labeled, and promoted across our digital channels as agreed in the partnership terms.
Step 6 — Reporting We provide a post-campaign performance report including page views, average time on page, social shares, and click data where measurable.
8. Frequently Asked Questions
Can advertisers influence editorial coverage?
No. Advertising on The Gazette News does not give any advertiser, sponsor, or partner any influence over our editorial decisions. Our journalists make editorial decisions independently of our commercial operations. This policy is absolute and non-negotiable.
Is sponsored content labeled clearly?
Yes. All sponsored content is labeled “Sponsored” or “Advertiser Content” at the top of the page before the headline. It is never presented as independently reported news.
Can I target specific sections of the website?
Yes, for direct advertising partnerships. Display advertising served programmatically through Google AdSense is subject to Google’s own targeting parameters. Contact our advertising team to discuss section-specific placement options.
What is the minimum campaign duration?
This depends on the format. Display advertising campaigns have a minimum duration of one week. Sponsored content is a single placement unless part of a series. Branded partnerships are structured to campaign timelines agreed in advance. Contact us to discuss your requirements.
Can international brands advertise on The Gazette News?
Yes. We welcome advertising from international organisations, development agencies, multinational corporations, and diaspora-facing brands. All advertising must comply with Nigerian advertising regulations regardless of the advertiser’s country of origin.
How do I pay for advertising?
Payment terms are confirmed at the time of agreement. We accept bank transfer in Nigerian Naira (₦) and United States Dollars ($). Invoice terms and payment schedules are specified in the advertising agreement.
What if my ad is rejected?
Where an advertisement does not meet our advertising standards, we will inform you promptly and explain the reason for rejection. We are not liable for campaign losses resulting from the rejection of non-compliant advertising.
9. Contact Our Advertising Team
To enquire about advertising opportunities, request our rate card, or begin a conversation about a branded partnership, contact our advertising team directly:
Advertising Enquiries Email: ads@thegazette.ng Subject line: Advertising Enquiry — [Your Organisation Name]
General Editorial Email: editor@thegazette.ng
Mailing Address: The Gazette News Abuja, Federal Capital Territory Nigeria https://thegazette.ng
Our advertising team responds to all enquiries within two working days.
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