Birkenstock is now a fully fledged top-to-toe wellness brand as the footwear company expands into natural skincare.
The 240-year-old German shoe manufacturer, known for its podiatrist-approved sustainable sandals, has long been a favorite among the eco-conscious crowd.
And now, the same cork oak that Birkenstock uses to keep soles cushioned in comfort is being mined for their new all-natural, vegan skincare offering.
Head-to-toe: Birkenstock, the German brand known for their popular cork footbed sandals, have expanded into skincare
Wonder ingredient: Birkenstock has used cork oak in their footwear for hundreds of years, before scientists discovered its benefits as an anti-ageing skincare ingredient
Birkenstock Natural Skincare incorporates 16 products centered around cork oak extract; a highly-effective anti-ageing ingredient.
As is to be expected, there are formulas for the feet – like a cooling foot cream – included in the range alongside products like a cleanser, toner, moisturizer, eye cream, body oil and lip balm.
Sticking with the same environmentally-conscious philosophy the footwear adheres to, Birkenstock Natural Skincare environmentally-friendly, recyclable (there’s a refill system to reduce packaging waste) and sustainable.
According to the brand, cork is both good for the environment and the skin, as the renewable raw material was recently found to offer significant beauty benefits.
Can’t forget the feet! Alongside products for the face, the range incorporates footcare products like a Moisturizing Foot Balm ($25)
The cork oak extract used in the newly-unveiled dermatologically-tested formulas has been clinically proven to improve skin moisture, boost smoothness, reduce redness and minimize the appearance of wrinkles.
Multi-use: Even the refillable packaging makes reference to cork, as is seen on the bottle of the Intensive Moisturizing Cream ($80)
Alongside cork oak extract, the products also boast ingredients such as avocado oil, shea butter, jojoba oil, aloe vera and volcanic sand.
Thanks to its commitment to transparency and sustainability, the product range has also been COSMOS certified, meaning it fits the ‘gold standard’ in natural and organic cosmetic certification.
While most cork is first harvested when the tree is 25 years old, Birkenstock said that the cork oak complex utilized in the new skincare range is extracted from trees that are at least 43 years old because older cork is richer in essential nutrients.
Said trees can then be harvested for another 150 years or more after this process – ergo, no trees were compromised in the making of the products.
Because of its ability to regenerate its bark without being cut down, cork oak remains one of the planet’s most sustainable natural resources – and that same self-regenerating ability works to rejuvenate the skin when applied topically too.
Evidently working towards being a lifestyle empire in their own right, the brand quietly launched Birkenstock Sleep Systems in 2017.
Wellness, but make it fashion: Goop founder Gwyneth Paltrow (left) and fashion star Alexa Chung (right) are regularly spotted in various shades of the brand’s popular Arizona sandal
Fans: Actress Sienna Miller (left) and Kendall Jenner (right) are also notable fans of the comfortable footwear
Again, Birkenstock took inspiration from its cork footbed and used it for inspiration for a range of ‘cork latex’ mattresses that specifically support restful sleep by ‘molding’ to the ‘contours’ of the body.
With clean living at the forefront of everything it does, is it any wonder that Goop founder Gwyneth Paltrow is such a big fan of the brand?
The actress and mom-of-two, 47, is regularly spotted out and about in various Birkenstock styles, such as the perennially popular Arizona sandal.
So too are Sienna Miller, Alexa Chung, Busy Philipps, Kendall Jenner, Pierce Brosnan and Jennifer Garner.
Many link the rise in popularity of ‘Birks’ among the style-conscious set to Phoebe Philo’s decision to send fur-lined Birkenstock-inspired sandals down the runway when she was at the helm of Celine in 2012.
Ever since, the footwear brand has become the go-to fusion of functional meets fashion, and collaborations with the likes of Rick Owens, Opening Ceremony and Valentino followed suit.
Source : Mail Online