Gucci has been mocked after debuting a leather ankle bracelet from its new collection that’s reminiscent of an electronic tag.

The luxury fashion house, which recently showed off its Spring Summer 2020 collection at Milan Fashion Week, is known for boundary-pushing looks much loved by A-listers and royals.

But this latest design is a little more low-end with social media users comparing it to a tag worn by those recently released from jail.

Gucci has been mocked after they debuted a shoe from their new collection which featured a leather ankle bracelet reminiscent of an electronic tag.

Gucci has been mocked after they debuted a shoe from their new collection which featured a leather ankle bracelet reminiscent of an electronic tag.

Gucci has been mocked after they debuted a shoe from their new collection which featured a leather ankle bracelet reminiscent of an electronic tag.

The luxury fashion house, who recently showed off their Spring Summer 2020 collection at Milan Fashion Week, are known for their boundary pushing looks much loved by A-listers and royals

The luxury fashion house, who recently showed off their Spring Summer 2020 collection at Milan Fashion Week, are known for their boundary pushing looks much loved by A-listers and royals

The luxury fashion house, who recently showed off their Spring Summer 2020 collection at Milan Fashion Week, are known for their boundary pushing looks much loved by A-listers and royals

Critics have accused the Italian fashion house of making their models look like prisoners, while others said the bracelet, which can be worn on the ankle or wrist, looks like a pouch for carrying bullets.

‘Correct me if i’m wrong, but this looks like she is wearing an electronic tag’ one person wrote.

‘Looks like the bracelets criminals wear on home detention’ another said.

While others asked said the bizarre bracelet looked like a bullet holder.

Critics have accused the Italian fashion house of making their models look like prisoners, while others say the bracelet, which can be worn on the ankle or wrist, looks like something to carry bullets. 'Correct me if i'm wrong, but this looks like she is wearing an electronic tag' one person wrote

Critics have accused the Italian fashion house of making their models look like prisoners, while others say the bracelet, which can be worn on the ankle or wrist, looks like something to carry bullets. 'Correct me if i'm wrong, but this looks like she is wearing an electronic tag' one person wrote

Critics have accused the Italian fashion house of making their models look like prisoners, while others say the bracelet, which can be worn on the ankle or wrist, looks like something to carry bullets. ‘Correct me if i’m wrong, but this looks like she is wearing an electronic tag’ one person wrote

‘I don’t think you’d be able to get through airport security in this’ another said, while another asked if they were looking at a ‘grenade’. 

The bracelet is part of the brand’s SS20 ready to wear collection and can carry a lipstick.

The designer hasn’t announced how much the strap costs, but similar designs have previously retailed at around £350.

It comes amid a range of quirky and unusual designs for the famous label. 

In the same show they debuted models walking down the catwalk with a pillow strapped to their backs like a backpack. 

It comes amid a range of quirky and unusual designs for the famous label. In the same show they debuted models walking down the catwalk with a pillow strapped to their backs like a backpack

It comes amid a range of quirky and unusual designs for the famous label. In the same show they debuted models walking down the catwalk with a pillow strapped to their backs like a backpack

It comes amid a range of quirky and unusual designs for the famous label. In the same show they debuted models walking down the catwalk with a pillow strapped to their backs like a backpack

It’s not the first time the Italian designer house has ruffled feathers with controversial catwalks.

Last month, it sparked a heated debate over the representation of mental health within the fashion industry by sending models down the New York Fashion Week catwalk in straitjackets.  

Ayesha Tan-Jones who was part of a line-up of models who walked down a conveyor belt in straitjackets, wrote on their hands ‘mental health is not fashion’, for an impromptu protest.

Ayesha Tan-Jones (pictured) sparked a debate over Gucci's decision to feature straitjackets in its show at Milan Fashion Week

Ayesha Tan-Jones (pictured) sparked a debate over Gucci's decision to feature straitjackets in its show at Milan Fashion Week

Ayesha Tan-Jones (pictured) sparked a debate over Gucci’s decision to feature straitjackets in its show at Milan Fashion Week

The non-binary model, who grew up near Wales, took to Instagram to reveal they had made a stand after their own mental health struggles, and history of depression, bipolar and anxiety within their family. 

Gucci responded with a statement on Instagram, saying the straitjackets had been used as a symbol of ‘the most extreme version of a uniform dictated by society and those who control it’ 

 It comes after Gucci hired a diversity chief following criticism over culturally insensitive and racially charged designs.

In February, Gucci was forced to remove a £730 black balaclava knit top from the Autumn Winter 2018 season that featured a cut-out at the mouth outlined in red.   

Critics said that the polo jumper, which was released during US Black History Month, resembled blackface. 

The piece, a black balaclava knit top from the Fall Winter 2018 season, soldf for $890 and features a cut-out at the mouth that is outlined in red

The piece, a black balaclava knit top from the Fall Winter 2018 season, soldf for $890 and features a cut-out at the mouth that is outlined in red

It features a cut-out at the mouth that is outlined in red

It features a cut-out at the mouth that is outlined in red

The piece, a black balaclava knit top from the Fall Winter 2018 season, soldf for $890 and features a cut-out at the mouth that is outlined in red.

Celebrity fans, including rapper 50 Cent slammed the brand. The Candy Shop hitmaker posted a video on Instagram of himself burning a Gucci T-shirt, captioning the video ‘I gotta get rid of all the Gucci I have at home. I’m not supporting their brand anymore’.

Gucci later apologised  and removed the item. 

Just weeks later the company was branded ‘offensive and irresponsible’ for sending white models down the runway in turbans at New York Fashion Week.

The Sikh Coalition and others called out both Gucci and Nordstrom for offering the item

The Sikh Coalition and others called out both Gucci and Nordstrom for offering the item

The Sikh Coalition and others called out both Gucci and Nordstrom for offering the item

A model walks the runway at the Gucci show during Milan Fashion Week Fall/Winter 2018/19

A model walks the runway at the Gucci show during Milan Fashion Week Fall/Winter 2018/19

A model walks the runway at the Gucci show during Milan Fashion Week Fall/Winter 2018/19

Many pointed out that the headgear, which is also known as a Dastaar and is important part of the Sikh religion, should not to be used as a fashion statement.  

One turban in particular, a £650 royal blue piece from the brand’s Autumn 2018 collection caught the wrath of Twitter users. 

While Gucci never commented on the controversy, Nordstrom has weighed in, tweeting an apology and announcing that it would no longer sell the turban.

Source : Mail Online

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