Joeboy On The Journey to his Debut Album

Joeboy on the journey to his debut album, plans to switch up his sound, and ambitions to become the next global superstar.
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Joeboy, Nigerian Recording Artist

Nigerian artist Joeboy released his long-anticipated debut album earlier this month, the contemplatively titled Somewhere Between Beauty & Magic.

The response has been enormous, especially in his homeland; perhaps unsurprising given that the 22-year-old has been on a sharp upward trajectory since the release of the Love & Light EP in 2019.

The record is a confidently slick affair, a 14-track, feature-less set that strikes a smart balance between the sound of both joyfully hopeful and cool serene while nodding to the current superstars of the Afrobeats. Focus, his current single, saw his sound reach new territories.

Joeboy tells us below about the journey to his debut album, his plans to change his sound, and his ambitions to become the world's next superstar.

I wanted to drop the album early last year, but the pandemic came through.

I just had to hold on and see how best to promote the album in a different timescale because the pandemic actually changed everything. I decided to hold on and push it to the summer of last year but then #EndSARS happened, and I didn’t feel it was the right time to put out an album, so I decided to put it out early this year.

I think everything happens for a reason.

I think this was the best time actually [to put out the album] because the reception has been beautiful. It’s the Number 1 album right now on Apple Music in Nigeria and like seven other countries - I’m so happy for the feedback. In terms of how the record came together, during lockdown I just had more time to experiment with different sounds and concepts and to make more music, so that’s how it happened for me.

My journey to this point has been beautiful.

I always loved music and I always wanted to be part of music. I enjoyed watching people sing or make music and it was something I really loved from a young age, but I just didn’t see myself making music professionally. As destiny would have it, my life just went in that direction and I realised that I actually could do this professionally.  I’ve come to learn a lot and I’ve been able to experience so many different things and cultures through music. I’m just so happy and I haven’t regretted it at all.

I'm so happy how Focus is doing right now.

I think it’s such a great song. Other personal highlights on the album for me have to be Count Me Out and Police. I’m actually shooting videos for a lot of songs on the album.

Afrobeats has gone really far, even in the UK.


I feel like it’s just a major sound now. In terms of Afrobeats artists I admire, it would have to be Wizkid, Davido, Burna Boy, Mr Eazi and there are so many that I couldn’t even mention them all. I really like J Hus and Pa Salieu too.

Joeboy

I would love to continue taking my sound outside of Africa.

To Europe, South America, and probably Asia too. I really want to keep spreading my sound because the ambition I have is to be a worldwide known artist, a worldwide superstar. That’s where I see myself in the next 3 to 5 years. I want to work with new artists, and I’m going to be collaborating a lot. I also want to be that artist that helps a lot of young, up and coming artists to come up on the scene. Someone gave me a chance, so it’s only right that I use my platform to help others up too.

You might see Joeboy on a drill beat in the near future.

You might see Joeboy on some Latin beats, or something. I’m definitely going to do things differently and adding more to my catalog. Also working with different people from different regions and different places. And hopefully, when the pandemic is over, I can start touring around the world to share my music with some of my supporters and some new fans.

Joeboy