Google News gathers news stories from its verified domain list and offers them to users depending on their interests and geography. It is accessible in over 60 countries and 35 languages. Users may get up-to-the-minute local and global news via Google News. Users may also tailor the material they view by specifying their interests.
The method of optimizing sites to appear in Google News, Top Stories, and Google Discover differs from the process of achieving rankings in the 10 blue organic links in many ways.
To complicate matters further, Google only offers specialized reporting on some – but not all – of these News-related elements via Google Search Console and Google Analytics.
This creates some uncertainty about where a specific item may be driving traffic and impressions in the search results.
These papers, however, are frequently technical in nature (for example, this Google post offers technical advice for blocking material from being indexed on Google News without impacting its performance in normal Search).
While there are some recommendations, it is difficult to find precise guidance in Google's literature regarding how to arrange and optimize material for performance in Google News or Discover.
This column will teach you about the different Google SERP elements that show recent or trending news, as well as how to improve and report on them.
I'll also offer some aggregated statistics and insights about the performance of my own clients across these aspects.
What is Google News
Google News is a news aggregation service that may be accessed via a mobile app or by visiting news.google.com in your browser.
Previously, publishers had to manually submit their sites to Google News for approval through the Google Publisher Center, and the approval process was infamously onerous.
Google, on the other hand, has revised its rules for which sites are qualified to appear in Google News.
And it says "Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search."
To comply with Google's News content rules, you must not create anything that is violent, bigoted, harmful, or misleading.
Reading between the lines of these new standards reveals that material from any site is technically feasible to appear in Google News.
However, most websites do not experience this frequently.
News sites, as mentioned throughout much of their material, must exhibit good E-A-T: expertise, authority, and trustworthiness.
In fact, the description of “YMYL – Your Money, Your Life” material in Google's Search Quality Rater Guidelines begins with “News and current events” as the first example of the sort of site that might impact a person's future happiness, health, financial stability, or safety.
This would be consistent with numerous articles and films produced by Google in recent years, confirming that Google is increasing its emphasis on the authoritativeness of publications when it comes to breaking news, disinformation, elections, and times of crisis.
Google also claims to encourage “uniqueness” and a “diversity of viewpoints” in its News article rankings.
This tip should not be disregarded if you want to rank highly in Google News.
Many aggregator websites and websites that predominantly syndicate material from sources such as Reuters or the Associated Press may have seen reductions in organic visibility in recent years as a result of this issue.
In fact, Google recommends that syndicated material not be indexed, despite the fact that for many publishers who want to index it, this sort of content frequently delivers considerable organic traffic.
When it comes to optimizing material for Google News, Google provides some guidance on its criteria for ranking content in Google News, which include:
This is especially true if a breaking news event occurs.
Sites that post often will be the first to accumulate links and social shares, which will only increase their performance in Google News.
Technical criteria for inclusion in Google News include the use of NewsArticle structured data and News XML Sitemaps.
What is Google’s Publisher Center
If you want to rank in Google News, you should definitely use the Publisher Center to manage crucial information about your business.
Google News visibility
Meanwhile, many fringe journals appear to have faded into obscurity.
Looking at the news publishers with the highest Google exposure over the previous year might throw some insight into what it takes to be regarded as a news authority in certain areas.
Google News Traffic Reporting
Google News traffic will appear in Google Analytics under the referral source news.google.com.
Google Search Console has also just included a separate Performance report for Google News traffic on the left sidebar's Google News category. You may obtain a more in-depth picture of the data by integrating Google Analytics and Search Console, such as viewing click-through rates for your story headlines in Google News (by adding Page Title as a secondary dimension in Google Analytics).
What is Google Top Stories
Google's Top Stories carousel is a goldmine of organic traffic for news publishers.
It's worth noting that only AMP articles are presently eligible for the Top Stories carousel on mobile devices.
However, Google has announced that this need will be removed in conjunction with the Core Web Vitals upgrade, which is scheduled to be released in May 2021.
Following that date, every article has the chance to appear on the Top Stories carousel.
To get an idea of performance statistics from Top Stories, go to Search Console's Search Appearance page, filter by a mobile device, and choose AMP article.
This is by no means ideal, as AMP content may still be seen in other sections of Google. However, it can serve as a representative set of Top Storie's clicks and impressions (and other places).
One of the most essential ranking criteria for ranking in Top Stories is the inclusion of keywords in headlines. Unlike Google's regular organic blue links, which display the title> element as the ranking page's title, Top Stories display the h1> headline as the page's primary title.
As a result, it is critical to concentrate on optimizing the article headline, such as ensuring that the name of the targeted object (person, location, or item being written about) is expressed clearly and early in the headline.
For best results, article titles should be no more than 22 words long.
What is Google Discover
Google Discover may also be accessible by visiting Google.com when signed into a Google Account on a mobile device using Google Chrome.
What distinguishes Google Discover from other areas of search is that the list of articles is selected before the user enters anything, based on previous user behaviours throughout Google to predict what the user may find interesting.
Without the use of any special structured data or sitemaps, content is eligible to show automatically in Google Discover.
Google does need a "compelling, high-quality image" that is at least 1,200px wide and enabled by the meta tag:
or by using AMP.<meta name="robots" content="max-image-preview:large">
Before Optimisation, Note that website should be a news website.
Plagiarism will significantly reduce a news website's chances of appearing in Google News. Publishers should continue to follow the rules of journalism. Content should also be current, especially if writing about current events.
The date and author of the articles should be clearly stated. The publication's and company's names should also be accessible on the website. News stories that identify their sources as anonymous will not be regarded as reliable. E-A-T is a significant issue in this case since Google only wants reputable suppliers on the platform. An excellent indicator is clearly showing information about writers and the company's background.
Fill out the Google News Publisher Center form to submit your website
Publishers may manage their branding and how they appear in Google News using the Google News Publisher Center. You may include basic information about your magazine as well as submit logos, photos, and videos.
Instead of waiting for Google bots to crawl your website, you can submit your material immediately through the Google News Publisher Center. You can contribute your material in the form of feeds, URLs, or videos.
Another fantastic feature of Google News Publisher Center is the ability to monetise your content via the platform. You may connect your Google AdSense account or set up a price system similar to premium memberships.
There are several more advantages to using the platform. It's free and simple to use, and properly employing it may dramatically increase the traffic you receive from Google News.
What You Shouldn't Do on Google News
Having material that falls under any of these categories is equivalent to earning a penalty in Google search results.
Google News is a fantastic tool for consumers, and they are doing an excellent job of keeping the site clean and credible. While getting material into it is challenging, the advantages far exceed the difficulties. The traffic Google News can provide to news publishers, large and small, maybe quite beneficial.