Sad Donal Trump
Donald Trump's blog
, which was once hailed as his triumphant comeback to the internet, was taken down on Wednesday, twenty-nine days after it was created.
It was only three Scaramuccis old at the time. Noah's Ark lasted longer.
Trump's team explained the decision to deactivate the "From the Desk of Donald J. Trump
" website as part of a bigger effort to establish a greater internet presence. However, aides privately admitted that the location was proving to be more of a nuisance than a bullhorn.
“It was more of a hassle than anything else and it wasn’t getting as many views as the team would have liked,” admitted a source involved with the blog's demise. “
It was drawing more negative press than positive press”.
The individual went on to say that the blog was akin to a website page where a candidate for office writes statements. And, since reporters were already copying Trump's statements from their email inboxes and posting them on social media channels, establishing a dedicated website for that purpose was no longer necessary.
“People are going [to] post the emails or statements on Twitter anyway
and share it on Facebook so what’s the point?” the person asked.
When Trump's team shut down the blog, it promised that something better was on the way: a Trump-focused, Trump-branded, Trump-world social network free of Big Tech's restraints.
“It was just auxiliary to the broader efforts we have and are working on,” said Trump spokesperson Jason Miller.
Trump's team was recently "putting together the elements of the functionality of the platform," according to a source familiar with the project.
There hasn't been any news about a new platform yet. Creating a stand-alone Trump platform — even with an eager, pre-existing user base — is a hard, almost impossible endeavor, experts say, compounded by funds, technology, time, and talent, despite rumors leaking out of Mar-a-Lago of a series of meetings with MAGA-friendly developers and apps.
“I think it’s understood that the more conservative crowd is unhappy
with Facebook and Twitter and YouTube,” said Jeff Brain, the CEO of the
MAGA-friendly social media network CloutHub, who has spoken at the
Conservative Political Action Conference.
“So they are looking to move,
and they are the early adopters, they are the first movers.”
Creating and maintaining a social media site free of Big Tech's influence may cost tens, if not hundreds, of millions of dollars, according to tech experts. It would be necessary to purchase computer servers capable of processing his supporters' behavior, including every like, comment, share, and video play. To keep those servers running, expensive engineers would have to be hired. And, as multiple IT experts told newsmen, cutting down on these investments might result in a website that fails every hour.
According to Keith Townsend, a technology consultant who specializes in cloud computing.
“This isn't going out and buying a PC from Walmart, and connecting to
the internet and hosting a website,”
“This is very complicated
stuff that is extremely costly, and who's going to fund it when it's
not making money?”
Building a simple app to disseminate updates or re-entering current tech platforms would be a simpler option for Trump. However, there is no indication that Twitter will reverse its decision to suspend the service. His Facebook and YouTube bans are currently being reviewed.
Prior to the blog, Trump stated that he did not require the use of a social media platform to get his message out. The former president said he was satisfied with the current quo in a live-streamed conversation with his daughter-in-law, Lara Trump.
“I must say, I love what we’re doing
now,” he said.
“I put a statement or two out, or three or five, and I’ll
do it in a day, and I’ll just dictate something out, and I do it in the
form of a press release, and it gets picked up by everybody.”
“So maybe we don’t need social media,” Lara Trump said.
“Well, I don’t think we do,” Trump responded. “And I may be wrong, but I don’t think we do.”
According to two people familiar with the Trump camp's thoughts, there are conflicting theories. One argument is that Trump's present approach of delivering news releases via email blasts has done a good job of keeping him in the public eye, similar to his Twitter feeds. The other is intrigued by the concept that bringing all of Trump's fans together on a single, Big Tech-free platform is worth the effort, even if it means spending tens of millions of dollars.
Having a platform is more for his supporters than anything else, a former Trump aide said, adding that the initial aim of Trump's Twitter account — getting the media to report on every single post — was no longer relevant in their opinion.
“It’s not like having a social media platform will give him additional reach. Media will still report on his releases and will reprint/tweet whatever he posts on the new platform. [The platform would] be more for them than anything else.
The crux of Trump's IT challenge is the very probable possibility that no site he buys or builds will be able to manage the massive influx of visitors that would arrive the moment he announces its existence.
Trump had roughly 88 million Twitter followers, 200 million Facebook followers, and countless millions more on YouTube and Instagram before the Capitol riots on Jan. 6.
Currently, the type of technology capable of handling a Trump traffic surge, even one a fraction of the size of his initial following, is limited to a handful of companies, nearly all of which are owned by companies Trump considers enemies: Amazon Web Services, Google Cloud, and Microsoft's Azure, all of which have strict terms of service policies.