#TwitterBan: “Nigeria is already losing out” Erika ‘PR Diva’ Enyolu

It may also threaten Nigeria’s status as one of the best-performing African countries in attracting investment for technology start-up businesses.
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Erika ‘PR Diva’ Enyolu

Erika ‘PR Diva’ Enyolu has reacted to the recent indefinite suspension of Twitter in Nigeria, by the federal government.

The Social media application; Twitter found itself on the wrong side of the Nigerian government when it removed a tweet by its leader, President Muhammadu Buhari sounding off on the country’s troubled security situation.

Nigeria’s Minister of information, Lai Mohammed, had on Friday, 4th of June, 2021 announced the suspension of the bird social media app, Twitter citing the “persistent use of the platform for activities that undermine the security of the country and its corporate existence”. Twitter’s suspension has since elicited a wave of reactions from entertainers, public figures, and prominent personalities in Nigeria and the diaspora who make use of the social media platform as a business or creative tool.

Reacting to the development, Erika, said the decision will mostly affect Nigeria and her citizens especially the youths. With its ban on Twitter, Nigeria joins China, Iran, and North Korea as countries that currently ban the use of the app for its citizens.

In her words;
"Nigeria is already losing out because it could cost the country economically in terms of new investment into its technology sector. It may also threaten Nigeria’s status as one of the best-performing African countries in attracting investment for technology start-up businesses.

According to NetBlocks, a watchdog organization that monitors cyber-security and governance of the Internet, each hour of the social media gagging costs Nigeria about $250,000 (N102.5 million), bringing the daily loss to N2.5 billion.

The suspension has already created a market access gap for millions of small and medium scale enterprises (SMSEs) that use the platform to reach their customers. This could potentially complicate the challenges COVID-19 and other structural defects had imposed on businesses.

Erika opined that the ban would even compound the security problems in the country as the platform is the only means via which some people get daily updates on current and happening events. She pleaded with the government to reconsider the ban and rescind its decision. “This government is out of touch with the plight of young people,” she added.

Erika Enyolu aka ‘PR Diva’ who is currently based in Toronto, Canada is originally from Uga in Anambra state. She is the CEO & Founder of PR Diva Communications, an artiste & event management, A&R, and PR firm. She is also the Co-Founder of When Fashion Meets (WFM) an International Fashion Networking & Brand Launch platform and The Managing Partner/Head of PR & Media Relations for African Fashion Week Toronto (AFWT).