DIY: How to market your song for a low price all over the world

Simply getting your music and brand acknowledged is a challenging endeavour for any aspiring musician.
1465
How to market your song for a low price all over the world (Photo by MART PRODUCTION from Pexels)

Why does an artist need to market his or her music? The more people who hear your music, the more people who might listen to it. By promoting your music to a larger audience, you may have access to not just more fans, but also better fans, the die-hards.

When you need extras for a video, this is who you should contact. As a result, self-promotion as an independent or rising artist is a huge concern and a difficulty for upcoming artists these days.

Simply getting your music and brand acknowledged is a challenging endeavour for any aspiring musician. I'm sure most of us have struggled with performing in front of stony-faced audiences that refuse to listen to an artist they've never heard of before.

Perhaps you've been tweeting a link to your fantastic new song or music video, only to be met by a chorus of crickets.

So, what can we do to make things easier? Especially now that we've moved on from the days when artists and bands could rely solely on on word-of-mouth and gig reputation to promote themselves. 

Here are a few ideas for generating interest and building an audience on a shoestring budget.

1. Social Networking Sites

Instead of publishing an ad or a diary entry, think of social media as striking up a discussion at a bar or a water cooler. Rather than bombarding people with your links and receiving no reaction, consider connecting with like-minded fans or artists on current posts or tweets about something you care about.

Make the most of sites like LoudUp.com, where you can network with other performers and share genuine positivity and support, in addition to standard channels like Facebook, Twitter, Snapchat, and Instagram.

You never know if it will be returned. Give constructive criticism to other artists on their current song or video when they request it, without any motive or animosity. If you appreciate their music, you might want to share it with your audience. Who knows, they could retaliate in the future.

It's likely that you'll wind up remixing each other's songs, collaborating, performing together, and building a whole new army of admirers who would never have heard your music if it weren't for the site.

Remember that potential fans will assess you based on your relationship with other bands, so don't be so focused on competing with them that you overlook the need of creating such ties.

2. Industry Insiders - Bloggers

Spend some time researching and approaching blog sites that are interested in your field - that's where your followers will be, so get there. Some specialized blogs have a global following, and industry insiders and producers pay close attention to them.

Sending them an introduction email is the best method to approach them. Rather than overloading them with information, give a brief but confident overview of what you're about, including a link to the song you're most proud of (only send one; remember, their inbox is likely to be flooded with submissions; respect their time), as well as a YouTube video and your artist/band website so they can learn more if you've piqued their interest.

3. Radio/TV

With Radio Airplay, a marketing platform that allows you to get your music featured on sites like Jango.com, you can get your songs broadcast to millions of Internet radio listeners.

You may market your music to those who are already fans of the same genre or performers. The idea being that if something new came on that had a similar feel to what they were currently listening to, they would be highly responsive.

Every week, they provide 10 free plays, following which you can pay for extra if you like. They also give analytics so you can see what works and what doesn't so you can adjust your target settings accordingly. When you sign up, you'll also earn 100 free games.

4. Make Covers of Trending Songs

Covering songs: It might be difficult to cover a song by an artist you admire. You're almost certainly a fan of the original artist and want to give their song justice.

We've all seen X-Factor, American Idol, and YouTube versions that transform a legendary pop song into a dumpster fire, and no one wants to be the one to blame.

However, if you do it effectively, you'll undoubtedly gain new admirers among those who share your feelings about the song. Many music lovers look for covers of songs they know because a new interpretation may give the song more emotional depth or a distinct subtlety of the performance.

This is why merely singing the song again rarely works. Instead, listen to the music and analyze all parts of it, then come up with something fresh to add to it.

All of the following should be up for grabs: tempo (within limits), arrangement, harmony, groove, and vocal interpretation. Your rendition, however, must respect the emotional intent of the words and the original performance.

Because they were affected by someone else's portrayal of what they were going through when they wrote or performed the song, some musicians have even won the approval of the original artist.

Conclusion

These are just a few short suggestions to get you started, and we've only scraped the surface of what's possible. We understand how difficult it may be to know where to begin in terms of locating and contacting your target audience, so we hope these suggestions help.

Not only should you try them out for yourself, but you should also think outside the box to come up with fresh and interesting methods to market yourself or your band. If you find a brave new frontier that works for you, please post about it on our forum.

Collaboration, as previously stated, is critical, therefore let's give each other a leg up and perhaps produce a wave of new independent music that gains recognition and attention.