But how can you persuade them to visit your website?
There are two choices: either you acquire traffic by shopping for internet advertisements or you don't. This book is for you if you are one of the one hundred per cent of people who the World Health Organization chooses free options over paid options.
Search engine optimization is a free choice (SEO).
SEO stands for "search engine optimization."
First, take a look at your website and organize it so that each page has a distinct theme.
You should attempt to accomplish this since search engines strive to provide people with the information they need first and foremost, all of the time. To do so, customers must be able to comprehend the content of your website.
Use search engines to make it easy.
Then, for each page, choose keywords to utilize. Consider the keywords that visitors could use to find the content on that page.
How do you pick your keywords?
Choose 5 to 10 keywords that are most relevant to the page and write them down.
If you're using Google AdWords, go to the tools menu and select Keyword Planner from the drop-down menu.
Look for substitute keyword and ad cluster suggestions by rummaging around. This will lead you to a page where you may fill in keywords you've typed in, as well as the location of the page you're on and your product/service category.
You'll link your search phrases (keywords you specified) and get monthly searches one by one here. You've seen that people are looking for keywords that you've just come up with, and you've noticed how they do it. You want to make sure that the keywords you create for your website are as broad as possible while yet being related to the topic of your page.
You'll see Google's keyword recommendations and their mid-month search results below your search keywords. In mid-month searches, find the correct keywords.
Come up with a final list of five appropriate keywords for the month's most popular search. These are the keywords you'll use to optimize your website. It might be a blend of some of your own keywords and Google's suggestions.
Create your SEO tree next. This is the text; you'll utilize six suggestions to make the most of each web page as a source of information as you prepare your content.